Adding video transitions to your videos using tools is one skill that any brand needs to thrive today. More than 80% of all time spent on the internet accounts for people watching videos. People love videos and brands like you should produce quality content very often.
To help you master video transition effects, we’ve created this amazing guide. The tips we share in this blog have been provided by artists of the best video editing companies.
Table of Contents
What are video transitions?
Simply put, video transitions are a post-production technique. It involves joining two shots together seamlessly. Transitions between two shots is a must, if you want the viewer to remain excited for your story. So, video transitions are a must for any video editor.
Video transitions not only give you an idea of the overall pacing of a video, but also engage viewers and determine the kind of experience a viewer will have after watching the video.
Following are some video transitions that are commonly used by video editors;
- Cross-dissolve, Glitch, Swipe, Fading to black
- Pan, zoom, jump cuts
Transitions can be seriously effective in engaging your viewer and drawing their interest into the story. So, that their dwell time on the video can be increased. Less transitions may work well for filmmakers, as the audience is more drawn to the story, and have already made up their minds to dedicate a couple of hours to watching a film.
But, when it comes to ads, social media videos and promos, everyone is vying for attention. And, to cut through the noise, video transitions can just be the tool you need. Hook them with some cool stuff right from the start. That’s all you want to do.
Why should I use video transitions?
Now you already know that transitions add more aesthetic value to your videos. But, why bothering using them? Is it only about the aesthetics?
Well, just to let you know, the content world today is video-first. Every minute, several thousands of videos are posted on YouTube. So, whenever you post content, you’re competing with numerous competitors. Perhaps, some of them have aced their game. And, actually know what the audience will love.
So, to remain competitive, you’re better off with having creative video transition effects in your content.
Here are three important reasons to consider investing in video transitions;
- Video transitions enhance the quality of your videos
- Transitions can help you to better convey emotions of your character
- Video transitions make you stand out from the crowd
Video transitions enhance the quality of your videos
This is where video transitions become real gold. You may have competitors who are producing two videos a day. Now they may be better than in terms of scale. But, don’t forget that you can always compete and even win, if you invest your time and money in producing something exceptional. They can enhance the quality of your videos significantly.
Transitions can help you to better convey emotions of your character
When it comes to enticing emotions of your prospects and viewers, transitions are a valuable tool. Transitions can work well to create moments of awe, leaving a strong impression on your audience. Research shows that people tend to remember moments where they had a blast of emotions.
And, transitions can really help you achieve that. So, consider investing in them.
Video transitions make you stand out from the crowd
Having more quality transitions in your videos help you to outshine among the competitors. Brands have already stepped into the video marketing game, and are vying to capture attention of your customers. So, if you’ve got excellent transitions paired with a flair to open and close stories in a creative way, then you’ll surely stand out from the crowd.
5 Video transitions that make you outperform the competition
Now when it comes to video transitions, you’ve several options. Some of them are really basic, whereas other are cool than anything else. To keep our discussion precise, for now we’ll focus on only five of the best video transitions.
However, you should know that to execute any of the transitions we mention in this blog, you’ll need to master professional video editing tools like Adobe After Effects and Final Cut Pro. In case you find it hard to wrap your head around those tools, you can always outsource video editing services.
Here are five video transitions that are wildly popular among top-level video editors;
1. Jump cut
One of the best video transition effects anyone should learn is the jump cut. It’s timeless and may work for visual storytellers who want to show the passage of a time in a sequence. It cuts certain points in a continuous scene.
2. Standard cut
Though nothing fancy, the standard cut is remaining a timeless technique to edit videos. Works perfectly for audiences that are more into the storytelling and narration of the vlogger. You can do the same. Having standard cuts in your video does not overwhelm your viewers. So, they stick to you till the end.
3. Cross-Dissolve
The cross-dissolve or the fade video transition is another master technique. When timed well, this effect can make a video look coherent and smooth. It works with two clips. The first one either dissolves or fades into the second clip. Might work well for you, if you don’t like the standard cut.
4. Spin Transitions
Another cool video transition is called the spin transition. It threads two video clips with a 180-degree spin transition. The next clip appears as the first one spins to 180degrees. You may use color effects and motion graphics to achieve an enhanced level of effect. These are common for short form videos and social media content.
5. Wipe
Wiping works well to introduce a new clip in the video. The transition may occur from top, bottom, left or even right. The footage may be introduced as another one wiped out from the screen.
